FARM STORE ACCELERATOR
Finally Launch Your Profitable Farm Store in 2026 – Even if You’re Still Figuring Out Permits, Have Zero Marketing Experience, and Only $0–$15k in Sales Right Now
Join us for four weeks this January to go from overwhelmed & stuck to confident, consistent on-farm sales without guessing about zoning, POS, or how to get customers to actually show up.
Register by Jan 7th!
You could be months away from a store or stand that gives you...
-
Stable monthly income
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More time at home
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Freedom from farmers markets
- Full control over your sales and distribution
- New customers every week
- A loyal, local clientele
But how?
If you're anything like us when we started, you might not have a building. Or a parking lot. Or a retail team. Or many products. Or a large customer base. Or even much of a social media presence!
Does any of this sound familiar?
- You’re terrified of zoning, permits, or the health department shutting you down the week you open.
- Customers drive past three honor stands and a Walmart, but never show up at your farm.
- You’re praying nobody steals everything while you try to get fieldwork done.
- You have a few thousands in sales but you KNOW this could feed your family if you just had a real system.
- You’re burnt out because you’re scared to hire, scared to add other farmers’ products, and scared to “go big.”
- You’re watching everyone else’s cute farm store Instagram accounts while yours collects dust and guilt.
You didn’t get into farming to become a full-time cashier with a side of anxiety.
You got into this to feed your community, make a real living, and actually enjoy your farm again.
The Farm Store Accelerator is the step-by-step escape plan from all of the above, in just 4 weeks.
Keep scrolling to see exactly how we fix it (even if you’re starting from zero, live in the middle of nowhere, or still have to Google what a cottage food law is).
"But they'll never drive all the way out here..."
We hear this concern a lot. Especially if you live in a rural area that doesn't get much traffic.
But you might just change your mind when you hear this...
At Farm on Central, only about 10% of our customers are local. The rest come from more than half an hour away, and during strawberry season we regularly attract customers from 3 hours away!
At Greene Fields Farm, Regan Joehl says they often get customers who drive a whole hour from St. Louis just to pick pumpkins.
Even Joel Salatin's farm, Polyface, is twenty minutes from the nearest town and over an hour away from any sizeable city.
Your location doesn't matter as much as how you use it to your advantage. If you're rural, you can be the only game in town. You can become the #1 place to visit in your area, because your competition is basically nonexistent.
On the other hand, if you're urban you have a whole lot of competition...but a whole lot of traffic too. One of the things we'll talk about in Week 1 of the Accelerator is how to take these pros and cons into account and leverage what you have.
In the Farm Store Accelerator, we'll spend 4 weeks giving you the SYSTEMS and SUPPORT you need to get started.
SYSTEMS FOR...
✔️ Approaching planning, layout, and regulation-compliant infrastructure
✔️ Management, staffing, stocking, and overall day-to-day operations
✔️ Creating and implementing strategies for customer acquisition and customer retention
✔️ Forming partnerships with other local businesses
SUPPORT THROUGH...
✔️ Weekly group live meetings to answer your questions
✔️ Group chat exclusively for accelerator members
✔️ Content recordings so you can go back and rewatch any time
✔️ Worksheets and assignments to help you adapt systems and ideas to your own situation
The Farm on Central Promise
There is no foolproof A-Z roadmap to the perfect farm store. That's not what this is. I've consulted for dozens of farms and taught hundreds in Small Farm University, and no two farms are alike.
But we're highly transparent about everything we do and learn at Farm on Central. All the things we've tried, failed, or succeeded in...there's no secrets here.
Instead of pretending there's a magical plug-n-play formula, we'll spend four weeks helping you find creative solutions to your biggest challenges.
Stay-all-4-weeks guarantee: Watch every live call and do the work. If you don’t have a complete plan to open your farm store in 2026, we’ll work with you 1-on-1 until you do (or refund you).
We started Farm on Central in 2020 (after 10+ years farming in New York), and opened our current farm store in 2021.
So far, these are our 2025 store sales. We'll be well over $750,000 by the end of the year, and that's just from the store, one of our several sales channels.
Many of our customers shop with us weekly!
Accelerator schedule
We'll have some assignments ready for you as soon as you sign up, so you can get a head start on the program. Then we kick off in January, after the holidays are over. Exact group call times are TBD.
Here's what you'll be learning...
Live group sessions + actionable assignments every week.
Week 1: Permits, Zoning & Legal – Never Get Shut Down
We'll talk through regulations, infrastructure, store/stand placement, and the other key details you need to know before you should start putting money into this.
Week 2: $0–$15k Startup Builds That Actually Work
We'll strategize, plan, design the ideal stand or store for your farm. Cement your systems for store/stand management, stocking, inventory tracking, and other key elements of your day-to-day operations.
Week 3: Get Customers to Drive 30–60 Minutes to You (Even With Honor Stands Everywhere)
Where will you get customers from, how will you attract them...and how will you keep them coming back? Building a local, loyal clientele will be the focus on Week 3.
Week 4: The ‘Can’t Keep Up’ Cure – Scale with Other Farmers’ Products, Smart Staffing & Wholesale Deals
Create your plan to scale...from staffing to thinking about brand partnerships, selling consignment, wholesale options, or other ways to expand your business.
+ More resources to help your farm store succeed!
→ BONUS: Farm Store Security Guide
Ensure your farm goods actually end up in your customers' kitchens! This guide will walk you through the ins-and-outs of store security, so you no longer have to worry about items 'disappearing' from the shelves.
→ BONUS: Veggie Pricing Guide
Are you actually making a good margin on your veggies? Learn how we price our produce for profit using our spreadsheet calculator, pricing cheat sheet, and pricing video tutorial.
→ BONUS: Legal & Zoning Quickstart Checklist
Cover all your bases from the beginning, so you don't get a much-dreaded call or email later on. When you're feeling the onset of a headache after staring at zoning laws and local regulations for hours, this checklist will help simplify your search and ensure you don't miss anything important.
Get your farm store or stand up and running by next year.
Farm Store Accelerator + 1:1 Consult
$697
- Weekly group coaching calls (four total)
- Worksheets & resources to help you implement
- Exclusive accelerator community
- Lifetime access + transcripts for all videos
- BONUS: Farm Store Security Guide
- BONUS: Veggie Pricing Guide
- BONUS: Legal & Zoning Quickstart Checklist
- A 90-minute online consult with Michael Kilpatrick (Valued at $350)
Farm Store Accelerator
$497
- Weekly group coaching calls (four total)
- Worksheets & resources to help you implement
- Exclusive accelerator community
- Lifetime access + transcripts for all videos
- BONUS: Farm Store Security Guide
- BONUS: Veggie Pricing Guide
- BONUS: Legal & Zoning Quickstart Checklist
Farm Store Accelerator (Split-Pay)
$139 X 4
(Monthly payment)
- Weekly group coaching calls (four total)
- Worksheets & resources to help you implement
- Exclusive accelerator community
- Lifetime access + transcripts for all videos
- BONUS: Farm Store Security Guide
- BONUS: Veggie Pricing Guide
- BONUS: Legal & Zoning Quickstart Checklist
Make your strawberry farm everybody's favorite!
What people say about our workshops & courses:
Your host, Michael Kilpatrick, has been farming for 20+ years. Michael is the owner of Farm on Central, an urban farm in southwest Ohio. He and his family raise vegetables, flowers, and value and income added products, which they sell through an on-farm store, CSA, and e-commerce store. They also partner with 30+ local businesses to provide a full farm grocery store to local clientele.
Michael is the host of the top rated Thriving Farmer Podcast as well as the Thriving Farmer Summit series, which has been viewed by over a quarter million farmers.
He's passionate about spending time with his family, expanding his farm store, and helping farmers make more income on their farms with the systems and support they need to thrive!
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