Build a thriving, profitable market or retail business with our
4-Part Farmers Market Success System
Our exact blueprint that teaches you how to attract the right customers, design a stand that increases sales, build your systems to take more time off, and nurture raving fans!
Build a thriving, profitable market or retail business with our
4-Part Farmers Market Success System
Our exact blueprint that teaches you how to attract the right customers, design a stand that increases sales, build your systems to take more time off, and nurture raving fans!
DO YOU STRUGGLE WITH...
✅ Selling your product for a PRICE that makes you proud of your efforts and pays well for your hard work?
✅ Keeping LOYAL CUSTOMERS buying week after week and bringing their friends to shop with you too?
✅ Getting into the IDEAL MARKETS that attract your ideal customers every week?
✅ Attracting the right customers to actually BUY from you instead of just walking right past your stand?
✅ STANDING OUT against the many other large vendors who are selling the same types of products?
✅ Keeping your items FRESH in an attractive display that pulls customers in and fills your cash box?
I had NO IDEA what I was doing at my first farmers market.
A 4-ft card table. 6 dozen eggs. A few heads of lettuce in a 5 gallon bucket. Setup with three other vendors in a convenience store parking lot. Looking back on it, it’s kind of embarrassing.
A few years later we were in much better markets, selling more, but still struggling.
Sales were climbing, but it was a LOT of work. It was after diving into retail psychology, implementing systems on our farm, and bringing on the right support team, that helped build what we now call the Farmers Market Success System.
Fast forward to when we were doing 4 weekly markets and pulling in north of 5 figures a week.
Our team managed the markets for us, we could easily predict sales, move overages, and were well-respected at the farmers market and in the community.
It was completely different! And it gave us the freedom back into our farm, plus the satisfaction of feeding our community good food and enjoying it again!
Here's why we put this training together for you:
Solely for the purpose of helping you make more money, get back more time to spend with those you love, and make a bigger impact on your community.
I know that's what you want... Let us help you get there!
INTRODUCING...THE 4-PART SYSTEM THAT MADE US + MANY OTHER FARMERS PROFITABLE, YEAR AFTER YEAR
ATTRACT
Attract the right customers with memorable branding, clear messaging, and service-based marketing strategies.
CONVERT
Setup a high converting stand that draws customers in and delivers consistent sales.
BUILD
Reduce your workload by simplifying and tweaking your market system. Find the right help so you can attend more markets.
SCALE
Develop raving fans out of your current customers so they buy more and recruit new customers to help you grow!
What’s included in the Farmers Market Success course:
What’s included in the Farmers Market Success course:
✔ The 4-part system video training that successful farmers market vendors are using to profit from farmers markets all across the country (four modules, multiple lessons in each module)!
✔ The Farmers Market Success Plan Workbook that helps you track and implement the trainings
✔ Private study group to connect and chat with other vendors and Michael
✔ Our popular training “Grow your Market: 10 ways to get more customers to your market”
✔ Resources to train your team including Standard operating Procedures (SOP's), checklists, and training materials
✔ Library of done-for-you recipe cards to customize and print for your stand
✔ Bonus trainings to help you find the right markets, score the best stall, learn more about social media marketing, attract more customers to your market, and MORE!
IF YOU ARE...
- Just starting out and wondering how to make farmers markets a viable sales option for your farm, find the right markets, and attract customers to your stand...
- Attending farmers markets, but feel like you’re wasting time just standing there watching potential customers walk by while your product wilts, destined for the compost pile...
- Making money at markets and would like to scale, but are overwhelmed by all the work involved, making you feel like you can never take a week off...
You’re in the right place, and the Farmers Market Success System is for you!
In Module 1 we teach you timeless marketing principles which help you sell without feeling slimy or pushy. You’ll learn:
✔ What is permission marketing and what that means for your farmers market stand
✔ How to build a growth model that uses the farmers market as free advertising for your farm and pre-sells other products
✔ Easy ways to increase customer traffic to markets with minimal work
✔ To clarify your messaging so it attracts the right customers and communicates your unique story
✔ To develop your “one-liner” that instantly communicates to your customers who you are and why they should buy from you
✔ The power of branding, and which branding assets are important for your farm
AFTER YOU HAVE A CLEAR, MEMORABLE BRAND, YOU NEED TO SELL...
In Module 2 you’ll learn how to set up your stand for success and customer conversion psychology:
In Module 2 you’ll learn how to set up your stand for success and customer conversion psychology:
✔ We’ll deep dive in your market stand setup, learn how to lay it out for maximum flow and keep your customers focused on your stand, not your neighbors
✔ The simple steps to create customer value, and charge twice as much for the same product
✔ The 3 farmers market staff roles, and how this system keeps you fresh and your customers happy
✔ The often-used phrase that actually can be a customer turnoff and the words to use to increase positive interactions
✔ Proven responses to common purchase objections that reframe the customer’s opinion and turn them into fans
✔ The system we use to identify promos for our stand and how to adapt them to your product line
AS SALES INCREASE, YOU'LL NEED A TEAM...
Module 3 is all about setting up and simplifying your market systems and getting back your precious time. You’ll learn:
✔ Identifying the right market vehicle for your farm and location, and how to know when you need to upgrade
✔ Setting up your market vehicle for success with shelves, boxes, and systems
✔ How to keep product cold for long periods at market
✔ The right (and easy) way to find rockstar employees who are already your biggest fans
✔ The no-obligation way to test potential employees without hurting customer relationships
✔ How to set up an employee training system that educates them quickly while having them work the market
✔ How to easily integrate electronic payments into your sales system without sacrificing profit
NOW YOU NEED TO RECRUIT NEW CUSTOMERS TO SCALE YOUR BUSINESS...
Module 4 is about cultivating a crowd of raving fans who buy week after week and bring you new ideal customers. You’ll learn:
✔ How to create a circle of awesomeness that brings new customers week after week
✔ Understand how reward systems work and the right way to set up one for your stand
✔ How to create superfans and the right way to reward them for promoting you
✔ Using customer testimonials to shorten the purchase journey for new customers
✔ Setting up collaborations with local influencers that introduce you to totally new audiences for your products
✔ Using community events to grow your audience and promote you to the go-to vendor in your community
✔ The power, and science of up-selling and why people will always pay for convenience
We also provide bonus resources and support to help you start growing your sales today!
Get access to our pricing sheets, SOPs, Canva recipes, profitability calculators, logo design process, and more!
Supply & Resource List
Wondering where to get those cute baskets? Check our member-sourced resource list, with exactly where to get the best quality, most economical supplies. We have spent a lot of years and a lot of money trying all sorts of things, and have put our favorite supplies in this list!
Pricing For Success: from Field to Table
This training and accompanying calculator will walk you through exactly how to look at the cost of production, and then we talk about how to merchandize to add value to your products.
Our Farm's Record and Pricing Sheets
We've included the exact sheets that we used to keep track of what we sold as well as our detailed pricing strategy for our retail as well as wholesale market channels! You'll have an easy, simple way to track sales and also compare pricing based on a decade of research!
10 Steps to Attract the Right Customers
Exclusive training on the top 10 ways to have more shoppers buyers show up at your market and purchase!
This training includes a step-by-step, fill-in-the-blank worksheet for you to complete with your action steps on what to do next, a 30-day social media calendar to know what to post, and how to maximize engagement and pull customers to market.
Market Profitability Calculator
Wondering if it will pay off to attend a new, further away market? Or maybe you're thinking of dropping that local market? Input a few numbers, and we'll help you identify and allocate your expenses, from supplies, to travel, to equipment and time, and identify which markets are really moving the needle for you!
Ruby said: "This tool is one of the most valuable offerings (and there have been many valuable things I’ve gotten from the class)"
Vend at the Best Markets
Struggling to get into the best markets in your area? Languishing in the back corner of a market with poor traffic? In this training, we walk you through the exact process that we used, and our students have used successfully, to not only attend the best markets, but the best stalls at those markets! This short video training will walk you through the exact steps as well as help you identify the right markets to work towards!
Canva Template Vault
We've built out many of our amazing resources in Canva templates for you. All you do is click, add your branding, and PRINT! It's that easy! 20+ recipe templates, an email capture sheet, farm postcard, Detailed Veggie Guide, and so much more!
Done for You SOP's & Checklists
As we grew our markets, we put together training SOP's, lists, checklists, binders, and more to help us and our team sell better and work smoothly together. We include all of these for you to use for your farm!
Our $17 logo method
A strong brand set is important for people to instantly recognize you and feel comfortable shopping with you, but finding the right designer can be frustrating and expensive!! In this training, we show you tools, services and more that we used to get a great logo put together for our brand.
Carrie worked with Michael... these pictures are taken a year (and many dollars) apart!
Carrie started at one of the small markets in the Oklahoma City metro area. Through hard work and following the FMSS system...
Carrie is now a regular vendor at the premier, indoor Oklahoma City market where she consistently sells out of whatever she brings!
Your Investment Includes...
✔ All Farmers Market Success System training modules [$497 VALUE]
✔ Farmers Market Success System Workbooks ($47 VALUE)
✔ Canva Template Vault ($97 VALUE)
✔ Hiring, Training, and Record Templates ($197 VALUE)
✔ Additional Bonus trainings ($497 VALUE)
✔ Course Mobile App to listen on the go ($50 VALUE)
✔ Curated Community Support Group (PRICELESS)
Total Value $1385
One-Time Payment of $297
About Michael Kilpatrick
Michael is an entrepreneur and farmer who lives to help farmers apply business principles and practical, proven solutions to grow their businesses and simplify their lives.
He farmed in upstate NY for a decade, where he scaled Kilpatrick Family Farm to doing $500k/year, primarily through farmers markets and CSAs.
Later he and his wife moved to Carlisle, OH, where they started the Farm on Central. Michael applied the same market sales strategy to the Farm on Central store, scaling store revenue to almost $400k/year in its third year.
His company, Growing Farmers, helps passionate farmers and food producers grow their businesses and create freedom in their lives. He hosts the Thriving Farmer Podcast and Summits and manages Small Farm University, a membership for passionate farmers.
HAVE QUESTIONS?
Here are some answers....
What is the Farmers Market Success System Course?
> In it we teach the Farmers Market Success System, our proprietary, 4- part market system to help you make more money with markets
> This is delivered online in pre-recorded video lessons with many illustrations and examples from across the country
How long do I have access to the materials?
You have lifetime access to your version of the program materials to use in your business.
Will this work for my area of the country… or world?
The principles and proven system we teach is based on centuries old marketing principles. We’ve just distilled them down into a proven system of what worked best for us and the farmers we’ve helped all across the country.
How does it work?
Who can answer other questions I have?
You'll see that the Farmers Market Success System course is team taught by Michael and Erika. Erika is now focusing on other consulting services that she provides for small businesses and we wish her the very best in those endeavors! Our Growing Farmers team will continue to be fully available to assist you with any questions, concerns, or suggestions you may have throughout the course (including team members who have experience in markets and retail sales!)